Boom Boom! Revolution

So, it turns out that being kind doesn’t just make you feel good and deliver some great health benefits, there’s another pretty powerful side effect: it furthers civilization. How cool is that?

According to Italian author, Piero Ferrucci, in his book “Survival of the Kindest,” “One of the reasons behind the success of evolution is that we’ve been kind to one another…Kindness is the most economical attitude there is.”

But, as we all know, it’s not always that easy. Acknowledges Ferrucci, “We live in an ice age of the heart. A lot of people no longer feel connected. Nothing heals like meeting a fellow human being…make eye contact, start chatting about the weather. It doesn’t matter if it’s about nothing in particular. You’ll notice that something shifts…a block disappears. Believe me, it is vitally important.”

Taking a Risk for Kindness

Of course, it’s no surprise that we are fully in Ferrucci’s camp. In fact, when we first launched three years ago, we got one overwhelming piece of feedback from a lot of people, “Ditch the cards.” That’s what everyone said. “Make them virtual,” they recommended. “It’ll be easier if we can pass the cards around online,” we were told. Sure, we thought about it, but in the end, we just couldn’t do it. We moved forward with the cards, although we knew it was risk.

And we recognize it’s a risk for you too. While each card is an opportunity to connect with someone in real life, whether you’re doing the act of kindness, or passing the card on for someone else to play, it’s a risk to put yourself out there to do it. We get it. Perhaps that’s why, as Ferrucci states, today’s world lacks connection. Because it’s scary. It’s risky. And yet, as Ferrucci asserts, that kind of connection is vital to the survival of our species.

Thank You For Your Acts of Kindness

We’d like to thank you for taking the risk to play Boom Boom! Cards. We truly appreciate you for taking this leap of faith with us. And the next time you’re feeling shy about playing a card, whether you’re giving genuine compliments (Original Deck Card #5), or saying hi to everyone you pass (Original Deck Card #25) or introducing yourself to that person you see everywhere (Original Deck Card #17), think about this: you’re not just being kind, you are actually ensuring the success of civilization.  And that’s a pretty big deal.

So, on behalf of the human race, thank you!

Boom Boom!